Netflix Shares Gain On 150% Plus Rise In Upfront Ad Sales Commitments

Netflix Inc. shares gained around 2 percent, reaching its highest value in three years, after the streaming video giant disclosed more than 150 percent increase in upfront ad sales commitments in 2024 compared to 2023, in line with expectations. In a statement, the Los Gatos, California-based company said it closed deals with all major holding companies as well as independent agencies...

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